Current:Home > MyChipotle brings back 'top requested menu item' for a limited time: Here's what to know -MarketLink
Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
View
Date:2025-04-14 13:03:20
Smoked brisket is back at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (871)
Related
- How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
- Jeopardy! game show to reuse questions, contestants during WGA strike
- The science of happiness sounds great. But is the research solid?
- What we know — and don't know — about the FDA-approved postpartum depression pill
- Former Syrian official arrested in California who oversaw prison charged with torture
- The Visual Effects workers behind Marvel's movie magic vote to unionize
- Tampa Bay Rays ace Shane McClanahan likely out for rest of season: 'Surgery is an option'
- Ex-Ohio bakery owner who stole dead baby's identity, $1.5M in COVID funds gets 6 years in prison
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Post-GOP walkout, Oregon elections chief says lawmakers with 10 or more absences can’t run next term
Ranking
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- 65-year-old woman hospitalized after apparent shark bite at New York City's Rockaway Beach
- Abortion rights to be decided at the ballot box after Ohio voters reject Issue 1
- Air Force veteran Tony Grady joins Nevada’s crowded Senate GOP field, which includes former ally
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Georgia Gov. Kemp tells business group that he wants to limit lawsuits, big legal judgments
- Why Ohio’s Issue 1 proposal failed, and how the AP called the race
- Olivia Newton-John's Family Details Supernatural Encounters With Her After Her Death
Recommendation
Rylee Arnold Shares a Long
Jay-Z’s Made In America fest canceled due to ‘severe circumstances outside of production control’
Amazon nations seek common voice on climate change, urge developed world to help protect rainforest
Petition to recall SW town’s mayor submitted to Jeff Davis Registrar of Voters
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Colin Cowherd includes late Dwayne Haskins on list of QBs incapable of winning Super Bowls
Sacramento mayor trades barbs with DA over 'unprecedented' homeless crisis
Abortion rights (and 2024 election playbooks) face critical vote on Issue 1 in Ohio