Ethermac Exchange-Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?

Taylor Swift can Ethermac Exchangeofficially run for president, if she wanted. The singer turned 35 on Friday the 13th. To celebrate, her in-house marketing and public relations company, Taylor Nation, posted the launch of an archive site.

"It's our favorite person's birthday," the Instagram account said. "Celebrate Taylor's eras on the brand new #TSErasArchives site and go behind the scenes for some of your favorite music videos." In the video post, as a quick montage of "Taylor's Versions" rerecords fly across the screen to a remix beat of "I Can Do It With A Broken Heart," one gothic font stands out among the rest: presumably for her "Reputation (Taylor's Version)".

The archives site features behind-the-scenes videos seen during the pre-show of the Eras Tour for fans who arrived when doors opened including, "Bejeweled," "Lover," "Cardigan" and "Fortnight."

Fans can send their "Tortured Poets" photos to be potentially featured on the archive site or elsewhere within the Swift universe. Part of the disclaimer when users submit images says Swift's team has the "right and permission to print, publish, broadcast, and use, worldwide in any media now known or hereafter developed, including but not limited to the internet."

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Fans have wondered if a behind-the-scenes documentary or a concert film is coming. Vancouver concertgoers noticed an influx of cinematic cameras at the singer's final Eras Tour shows. Her last concert movie included photos and videos of the fandom during the credits.

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At the bottom of the archive's site is a list of 2024 accolades including Swift's historic wins at the Billboard Music Awards Thursday night. She took home 10 golden microphones out of 16 categories making the singer-songwriter-producer the most decorated BBMAs artist of all time.

Swift is on a well-deserved break from her two year Eras Tour jaunt across the globe. Here's what could be next for the singer.

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